Four Things That Can Help Grow Your Business In 2021 And Beyond

Desy Papper

Lean Start-Up Coach & Growth Marketing Specialist — Visualise Solutions. Working with early-stage start-ups and organizations globally. getty The question of how to grow your business in 2021 can be difficult to answer. First, don’t forget that the customer is king. Your customers make your business grow or die. In the […]

Lean Start-Up Coach & Growth Marketing Specialist — Visualise Solutions. Working with early-stage start-ups and organizations globally.

The question of how to grow your business in 2021 can be difficult to answer. First, don’t forget that the customer is king. Your customers make your business grow or die. In the last quarter of last year, we saw how crucial it was for companies to understand and leverage the consumer’s desire for fast and easy solutions.

So if you’re planning to take your business to the next level, it’s essential to embrace change and innovation. As a growth marketing professional, I believe that companies should embrace four marketing trends: automation, connectivity, mobility and personalization. In doing so, businesses can save money while providing the most value to their customers. The question is: How do you know which strategy is right for your company? 

Connectivity And Mobility 

Connectivity and mobility can mean the difference between a connected business and a clogged one. Today’s industry has become more mobile thanks to smartphones, tablets, iPads and other devices that allow employees and customers to access your company’s offerings wherever they might be. Connectivity allows your customers to do their day-to-day tasks while on the go. For this to work for your business, however, you have to leverage the power of connected marketing strategies. This connected marketing strategy is the key to building an ecosystem around how customers interact with your brand. Amazon is an example of how to do this well — the company has created multiple touchpoints across different marketing channels from shopping, music, e-books, etc. 

Forward Planning  

Another aspect to consider is whether your products or services will be in demand in the future. There will be plenty of innovations that will hit the market before you have time to react. As such, your strategy should include a plan for how you will be ready to accommodate those innovations. For example, if you sell flowers online but are seeing a massive surge of orders delivered through your local retail stores, then you might want to look into offering same-day flower delivery services. This will allow your business to continue to move forward without having to drastically change your business model.

It is also essential that you think about how you will get into future markets. How will you get into the market if your current products and services no longer serve its users? Will there be a need for a new type of product or service? How will you entice consumers to buy products and services that they have never used before? Asking yourself these questions will help you stay ahead of your competitors and ensure that your business can adapt and grow over the coming years.

Personalization

One of the most common mistakes that people make when it comes to business development is that they fail to see the importance of meeting their customers’ needs. If you want to grow your business in the future, you must fulfill your customers’ needs. By taking the time to think about how you can now meet their specific personal needs, you can provide them with a more personalized product or service in the future. Again, using the example of Amazon, they make suggestions of what to reorder from your previous shopping experiences, therefore customizing their platform to the user. 

In addition to planning how to grow your business with current resources, you should also consider how you can use new ones in the future. While you can always wait and see what a new business opportunity looks like, there is no reason for you to not act on an opportunity now so you can be ahead of the curve.

Planning how to grow your business in the future is essential, but you need to have the determination to follow through. There may be some things that you need to do as far as a business plan is concerned. However, you should work hard to ensure that you develop a healthy business plan to get started on your path to success. Your business plan is likely to be your road map to winning, and you will be able to use it to grow your business into the future.


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