The goal of the Mayor’s Economic Recovery Task Force, which I co-chaired, was to provide strategic recommendations to help power Lincoln’s economic recovery and foster resiliency amid COVID-19. As part of this process, we surveyed business owners and leaders in Lincoln to determine their challenges so we could address them in our recommendations. Without fail, we found people wanting to get back to business, quite literally.
We all have a part to play in Lincoln’s economic recovery – whether as residents, employers or public and private sector leaders – and so many people are taking part in rebuilding Lincoln. Businesses are innovating and retooling operations. Nonprofits and public servants are working around the clock to serve our community. Residents, while engaging in safe practices, are playing vital roles in Lincoln’s economic recovery.
With that in mind, I’m excited to announce the launch of our Back to Business initiative. This program provides the unique opportunity for our local businesses to tell their stories, in their words, through branded content, video, digital display and print.
As our local economy recovers from the changes brought on by the COVID-19 pandemic, we’re excited to partner with our local business community to build the future, one success story at a time. This program comes on the heels of our Local Marketing Grant and Stimulus programs that provided over $400,000 in advertising support and marketing campaigns to local businesses.